A New Era For Experiential Marketing

Experiential marketing has been around since the days of the traveling salesman. But with a strong assist from technology, it now it is re-emerging as the backbone of many branding plans.



via Pocket http://www.cmo.com/articles/2012/12/20/experiential_marketi.html

Macala Wright : How Brands Design Customer Experiences Of The Future

In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them.



via Pocket http://www.psfk.com/2013/08/designing-customer-experiences.html